Lots of people are familiar with online shops functionality: there is an online order form and a cart where the user buys goods on the site. But standard functionality of trading sites doesn't fit all the companies. Especially it comes under wholesale distribution. If the company engages in such activities, it's no use adding cart to the site's functionality.
This is exactly the case for which we recommend to order development of special kind of online shop — so called online showcase, which, as a matter of fact, accomplishes a function of production catalogue.
DIFFERENCES BETWEEN ONLINE SHOWCASE AND ONLINE SHOP
The cart. The main distinction of online showcase is nonavailability of cart functionality. On production page, there may be a button which leads the visitor to a special online form. The person enters his/her contact information and sends it to the manager. The manager contacts potential customer, listens to his/her wishes and offers various partnership schemes.
Price indication. Whilst in standard online shop price indication is a mandatory element, online showcase allows to deal about all financial matters in face-to-face setting. Price lists publication is a popular solution: they may be downloadable either by all visitors or by only registered users.
What similarities are there between online showcase and online shop? Both types of sites involve structured catalogue of goods broken down into categories and sub-categories. There is a convenient keyword or technical specifications search on the websites. Information about payment and delivery options is published on the sites.
IS IT POSSIBLE TO USE ONLINE SHOWCASE FOR RETAIL TRADING?
Online showcase in retail is an economy version of online shop. Using such site, the company may provide its clients an opportunity to familiarize themselves with assortment of goods, to contact manager, get a consultation, and to make an order verbally.
If you have doubts about what kind of site you need, contact our specialists. We will offer you an optimal variant which will be oriented towards your target audience and will solve your tasks.